Activision has
gone on record as saying it believes Infinity Ward's upcoming shooter
Modern Warfare 2 can be the best selling videogame of all time. In a piece over at MCV, Activision's brand manager Simon Wells said that the company wants to "propel this year's title to be the biggest selling video game of all time."
The game is due for release in November, and will be backed by intense marketing support said Wells: "We firmly believe we have the potential to be the No.1 entertainment property of the year.
The reality for a franchise as large as Call of Duty is that we are competing directly with entertainment propositions outside of the video game space.
Apparently, Activision is confident that
Modern Warfare 2 will outsell
Call of Duty 4: Modern Warfare and
Call of Duty: World at War. Them's bold words indeed. The article suggests that
Modern Warfare 2 can compete with popular TV, DVD and music brands.